Allure is a New York-based American women’s monthly beauty publication and companion website known for its annual “Best of Beauty” awards, named every October, highlighting the best beauty products as reviewed by its editorial staff.
Its website content shares its position as the beauty expert on a woman’s total image, including makeup, skin, hair, fashion, and wellness. Its journalistic approach to beauty has been widely praised, including its groundbreaking coverage of the health risks of silicone breast implants.
Allure has grown from 250,000 magazine subscribers when it launched in 1991 to around 6.2 million today. Meanwhile, its web site ranks #113 most visited in the News and Media-Magazine category with over 4.3 million monthly visitors.